A total of 1053 posts during SEHA Final 4 generated more than 3.4 million impressions

media impressions

In addition to the spectacular show and handball action on the court of Kresimir Cosic Hall, the 11th edition of the SEHA Final 4 was special in a digital sense as well. Although there were only 13 matches played in the season 2021/22, SEHA Final 4 included, the digital numbers during the final event are more than satisfying. Here are some interesting facts regarding the SEHA Final 4 which took place in Zadar, from 2 to 4 September.

For the fifth time in the history of the League, Telekom Veszprem took the trophy back to Hungary, and by that, the Hungarians managed to catch up to record winners Vardar 1961. Not only that but for the fifth time in the history of the competition, a Veszprem player was awarded MVP of the SEHA Final 4, this time Rasmus Lauge Schmidt. Mentioned and many other historic moments were covered all over the SEHA social media. In total, 1053 posts helped the SEHA community reach more than two million people, while at the same time generating 3.4 million impressions. The best video actions from the event were watched 1 million times.

Our VKontakte fans, which account for a little less than sixteen thousand followers had an opportunity to watch all four matches of the SEHA Final 4 via live stream. There were more than 300 thousand people watching the live streams, and we reached little less than half a million users on the platform.

In addition to the live stream of the matches on VK, all six press conferences were streamed live on our Facebook and YouTube channel. More than 60 videos were produced for SEHA – Gazprom League YouTube channel, which generated more than 70 thousand unique views

On the SEHA website, there were 37 articles in total, and the following numbers only show the importance of the information distributed via the official website. During SEHA Final 4, there were more than 11 thousand new users, more than 20 thousand sessions, and more than 76 thousand pageviews.

SEHA's digital ecosystem generated more than 67.4 thousand interactions during the SEHA Final 4, including likes, comments, direct messages, saves, etc. Following that, there was a high brand awareness score on Facebook, Instagram, and Twitter which contributed to the brand awareness raise on the mentioned platforms and thousand new followers in total.

Our digital community is rising every day, so make sure you follow SEHA – Gazprom League on all of our digital platforms and #experiencehandball in the most unique way. 

Photo credit: kolektiffimages